Connections with Advertisement

This generation has always been the society of the future.  That is why we live in a society that is fully based off of technology.  Advertising companies opportunities to get us hooked onto their product from the second we wake up and check our cell phones, to the television, to the radio in our car, etc. They use emotions to help captivate our attention and getting a sense of who we are and what interests us.  In Making Connections, Anthony J. Green introduces, "The ability to form and retain connections gives us not just a record of events but also the foundations of comprehension." (26)  This means that the memories we have previously helps effect the memories we will have in the future.  Advertising companies will use knowledge of bad memories such as an attractive male turning down a girl with acne into a ProActive commercial to make men/women across the world "beautiful."  I was taught that beauty is in the eye of the beholder so I am fortunate enough to no buy products that are expensive and only have a small chance of working.  If a product is as great as the company is making it seem, they shouldn't have to connect so much emotion to the product and they should plainly state what the product is and what it does.  We consume advertisements everyday whether we want to or not.  It's the willpower that we as a society need to not give into advertisement companies.